World Introduces New Orb to Combat Deepfakes

At an event in San Francisco, Worldcoin, co-founded by OpenAI CEO Sam Altman, announced a rebranding and unveiled the latest version of its revolutionary device, the Orb.

The company will now be known as **World** and aims to make identification services through Orb a key part of its offerings.

**Orb** is a cutting-edge eye-scanning technology designed to tackle one of the major challenges of the digital age: identity protection. As artificial intelligence becomes more advanced and **deepfakes** (AI-generated fake images and videos) continue to improve, the need for reliable identity verification methods grows. The new version of Orb promises to be the solution for preventing the misuse of fake AI-generated images and videos.

### What’s New in the Orb?

World positions the new **Orb** as an innovative device that provides secure and reliable user identification. It utilizes eye-scanning technology that gathers unique biometric data, setting it apart from traditional methods like fingerprints or facial recognition. This technology is especially valuable in the fight against deepfakes, as it ensures that a person’s identity cannot be easily forged.

The Orb has become more compact, functional, and modern. It employs advanced scanning methods, making the process of rapid and accurate identification available in real-time. Visually, the device resembles a sleek sphere with soft lighting, reading data from the retina to create a unique digital identifier.

### Combating Deepfakes and Data Protection

**World** emphasizes that the Orb's use will be crucial in the era of digital disinformation. The deepfake problem is escalating, with such videos being used to damage reputations, commit fraud, or create fake news. As this technology advances, the ability to accurately verify identities will become increasingly important.

With the Orb, fake images and videos can be prevented, as AI cannot replicate the precise biometric data collected by the device.

### Impact on the Future

World’s mission is to create a secure identification system that becomes a global standard in a world where AI and deepfakes are continually evolving. The company believes this technology will find applications across various sectors, from social media to government and corporate institutions. It could become a key tool in ensuring cybersecurity and protecting private data.

The Orb has already garnered interest from tech companies and regulators, with its capabilities ensuring not only security but also convenience. There’s no need to worry about complex passwords or multi-factor authentication anymore. Orb works quickly and securely, making identification both simple and protected.

With the announcement of the new name and the release of the updated Orb, **World** is positioning itself as a leader in the fight against digital threats, aiming to strengthen users' trust in digital technologies in a world where deepfakes are becoming increasingly sophisticated.